Site under construction. You can take a look, but things don't work or look weird.

Site under construction. You can look, but things don't work or look weird.

No-BS product designer that likes to solve problems

Let’s solve yours

Let’s solve yours

hola@guacamuller.com

hola@guacamuller.com

hola@guacamuller.com

Valmont Agriculture

featured work

featured work

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Via Concentrix Catalyst

Via Concentrix

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2021 - Now

2021 - Now

Case studies

Coming Soon

Billing & Payments

Redesign of payments experience reduces support cases by 38% and refunds by 81%.

Read case study

->

Billing & Payments

Redesign of payments experience reduces support cases by 38% and refunds by 81%.

Coming Soon

Billing & Payments

Redesign of payments experience reduces support cases by 38% and refunds by 81%.

Read case study

->

Coming Soon

Ag*****

UX/UI overhaul of market-leading agtech app - with deeper understanding of users.

Read case study

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Ag*****

UX/UI overhaul of market-leading agtech app - with deeper understanding of users.

Coming Soon

Ag*****

UX/UI overhaul of market-leading agtech app - with deeper understanding of users.

Read case study

->

Coming Soon

O****** Z****

Turning a complex (and dangerous!) technical challenge into an intuitive mobile feature.

Read case study

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O****** Z****

Turning a complex (and dangerous!) technical challenge into an intuitive mobile feature.

Coming Soon

O****** Z****

Turning a complex (and dangerous!) technical challenge into an intuitive mobile feature.

Read case study

->

Summary

Design & launch 8+ new features/year for agtech mobile and web-based sofware.

Dive into complex, unfamiliar domains, turning technical challenges into user-centered experiences.

On-site and remote user research to translate insights into UX solutions.

Key role in launching next-gen agtech mobile app.

Seamless collaboration with Product, Engineering, Marketing and Billing teams across continents.

Design & launch 8+ new features/year for agtech software.

Dive into complex domains, turning challenges into great UX.

On-site and remote user research to translate insights into UX solutions.

Key role in launching next-gen agtech mobile app.

Seamless collaboration with multiple teams across continents.

Other Work

in-house, freelance & Via agengy partners

in-house & freelance

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2021 - Now

2021 - Now

Sample Work

Coming Soon

Provincia NET Pagos Online

Landing page design reduces bounce rate by 44% and drives 12% healthy conversion rate

Read case study

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Provincia NET Pagos Online

Landing page design reduces bounce rate by 44% and drives 12% healthy conversion rate

Coming Soon

Provincia NET Pagos Online

Landing page design reduces bounce rate by 44% and drives 12% healthy conversion rate

Read case study

->

Coming Soon

Bresh Key Visuals

Designing and optimizing the output of 40+ dynamic, high-impact key visuals a month

Read case study

->

Bresh Key Visuals

Designing and optimizing the output of 40+ dynamic, high-impact key visuals a month

Coming Soon

Bresh Key Visuals

Designing and optimizing the output of 40+ dynamic, high-impact key visuals a month

Read case study

->

Coming Soon

Random Stuff

Just a bunch of work samples thrown together. Different media - graphic, editorial, web, video

See samples in Figma

Random Stuff

Just a bunch of work samples thrown together. Different media - graphic, editorial, web, video

Coming Soon

Random Stuff

Just a bunch of work samples thrown together. Different media - graphic, editorial, web, video

See samples in Figma

Summary

Crafted web apps, landing pages and internal tools for financial services, entertainment and government.

Produced multimedia marketing for many years, designing graphic, display, editorial, and video content.

In Provincia NET, I led the rapid design of their online bill payment service, iterating it into profit.

With Bresh, I led the internationally recognized, Photoshop-heavy, dynamic visuals used in digital and OOH marketing.

Freelanced as a one-person design studio for all types of orgs — from small start-ups to global firms.

Crafted web apps, landing pages and tools for financial services, entertainment and government.

Produced multimedia marketing for many years, designing graphic, display, editorial, and video content.

In Provincia NET, I led the rapid design of their online bill payment service, iterating it into profit.

With Bresh, I led the internationally recognized, Photoshop-heavy, dynamic visuals used in digital and OOH marketing.

Freelanced as a one-person design studio for all types of orgs — from small start-ups to global firms.

Skills

Wearing many hats

UX/UI Designer

I craft intuitive and good looking experiences for mobile apps, websites and desktop software.

User Researcher

Experienced in on-site and remote insights gathering to inform product strategy.

Product Marketer

Pretty good at producing cool and effective campaigns, visuals, content, sites and videos.

PM's Best Friend

Your stressed product manager's partner in crime – for leading projects and emotional support.

Autonomous Agent

Super comfortable working on my own, handling duties with minimal or no support.

Data Devotee

Enough with artsy designers guided by feelings. I prefer a data-driven approach to UX decisions.

UX/UI Designer

I craft intuitive and good looking experiences for mobile apps, websites and desktop software.

User Researcher

Experienced in on-site and remote insights gathering to inform product strategy.

Product Marketer

Pretty good at producing cool and effective campaigns, visuals, content, sites and videos.

PM's Best Friend

Your stressed product manager's partner in crime – for leading projects and emotional support.

Autonomous Agent

Super comfortable working on my own, handling duties with minimal or no support.

Data Devotee

Enough with artsy designers guided by feelings. I prefer a data-driven approach to UX decisions.

Problem-solving in adversity

Technical constraints

Ambiguity

Tight deadlines

Legacy systems

Low budgets

Chaos

Tech constraints

Ambiguity

Tight deadlines

Legacy systems

Low budgets

Chaos

Software stack

Contact Me

hola@guacamuller.com

hola@guacamuller.com

LinkedIn

LinkedIn

Remote, currently in Buenos Aires (GMT-3)

Guacamüller